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A new fair to respond to new market trends


The markets are currently experiencing trends that are stimulating new business opportunities that demand a bespoke occasion for in-depth analysis and discussions for professional operators in the sectors involved.

Among the emerging trends: the growing attention towards organic and free-from products for people with food intolerances, the issue of traceability and Blockchain, which enables the traceability of the entire production process from shopping trolley all the way back to the producers of the raw materials used; the growing variety of health-related products on offer, mass catering, which through company choice or respect for directives, is increasingly turning towards products from the organic production chain and, to conclude, the greater presence on the shelves of the distribution channels of healthy snacks and ready meals, a phenomenon that correlates to the progressive reconfiguration of the concept of dinner and meals in general.

Highly contemporary issues that BolognaFiere will highlight at a new fair, to support the now consolidated exhibition MarcabyBolognaFiere and that will offer opportunities for in-depth study and a showcase for the wide array of innovative solutions that the market offers. A Fair that is the result of the long-standing collaboration with ADM (the Italian Association for the Grocery Retail sector) and the specific know-how of BolognaFiere in the organic sector, which has generated a new synergy between two international reference fairs hosted at the Bologna Exhibition Centre: Sana, the International Exhibition of Organic and Natural Products, which began more than 30 years ago, and MarcabyBolognaFiere, the Private Label Conference and Exhibition, now approaching its 16th edition. The new initiative will be an innovative “satellite fair” in which the latest market trends will be explored in Focus sessions for professional operators through a brand new formula in which the exhibition and cultural content will be expressed in a highly flexible way.

Organic, free-from, traceability and mass catering are among the key topics that the Fair will explore, on 15 and 16 January 2020, during the same days as MarcabyBolognaFiere, amplifying the business opportunities and potential for creating synergies. The initiative will take place in pavilion 28, which has recently been completed as part of the development and restyling plan at the Bologna Exhibition Centre that, thanks to a total investment of over 130 million euros, will increase the exhibition space by 30% on completion of the project in 2024, further reinforcing BolognaFiere’s leadership position.

“Sana Up” will be the space in which to provide visibility to the most innovative products in the organic sector; the most recent edition of Sana, which concluded successfully in September, highlighted with even greater emphasis, on one hand, the success of organic products, the dynamism of the sector and the constant search for new distribution channels, and on the other, the interest of the large grocery retail groups in this production chain that, in just five years, has seen its revenues double. Sana Up therefore promises to serve as a showcase to preview the latest innovations from the world of organic products and to facilitate contact between producers in this sector (food and non-food) and representatives of the large grocery retail groups and other sales channels, which participate each year at MarcabyBolognaFiere.


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