New aquisition for the Henoto Group

26.11.2024

For Italian companies, the USA, Mexico, the Middle East and Asia are some of the most attractive foreign markets.

And are therefore at the centre of the export strategies of Italy’s major brands looking to open up new business avenues or consolidate an existing presence.

These areas are also of crucial importance for Henoto, a BolognaFiere Group company specialised in the sector of temporary architecture and exhibition staging in every aspect of its application (Exhibition, Retail, Contract, Outdoor, Sport Tech) and active through its own offices and partnerships in supporting companies in the implementation of their business initiatives.

Part of the Henoto Group’s plans to develop business in the American market is the company’s recent acquisition of 51 per cent of FM Exhibit, a company specialising in design and construction for the trade fair/events sector, with an established presence in the USA and an operational headquarters in Atlanta, Georgia.

The acquisition of FM Exhibit Llc is fully in line with the Henoto Group’s business philosophy of promoting growth through highly specialised external lines, incorporating into the group’s corporate structure entities with a recognised position in terms of quality and development potential in order to further strengthen the Group’s ability to respond to market demands.

“We are proud of the Henoto Group’s leadership both in economic terms and regarding its international presence,” says Gianpiero Calzolari, chairman of the company. “This new acquisition further broadens our offer to our customers. We are bringing into the Henoto network a company that shares our objective of growth in foreign markets, in particular, in the USA, a country where we have both been working for some time. Italy’s productive fabric is rich in SMEs that stand out for innovation and quality, realities with significant opportunities for growth if incorporated into a network that can expand their business areas. Henoto is now a platform that integrates skills, contacts and know-how, enabling us to be flexible and receptive to market opportunities. The acquisition of FM Exhibit,” concludes Calzolari, “further strengthens our activities in the USA and the services available to companies that see exports to this country as an indispensable business opportunity”.

“Linking the FM Exhibit to the Henoto Group,” explains Antonio Pedrina, CEO of FM Exhibit, “gives us access to a vast spectrum of realities that will enable us to take full advantage of new business opportunities, bringing benefits to both companies, which share the goal of boosting their established international presence. We consider our contribution strategic in terms of our knowledge of the US market, where we have been operating for many years and where we have been able to consolidate important business relations. Our business also benefits from an operational office in Atlanta, underpinning our presence, knowledge and market coverage. We are confident that the agreement will result in excellent business opportunities and a consequent growth in the share of turnover generated in the USA.”