As global economies look for opportunities to rebuild business in the wake of the Covid-19 pandemic, exhibition organisers and associations from around the world are joining together to form a coalition dedicated to bringing critical live event platforms back to market, with safety at the foundation of the collaborators’ approach.
Sonia Thomas, ex-chief operations officer of UFI, the global association of the exhibition Industry, will join jwc GmbH as senior consultant 1st May 2021 onwards.
The TFI team wishes you a Happy Easter 2021.
“European Exhibition Industry Alliance (EEIA) welcomes the European Commission’s legislative proposal to create a Digital Green Certificate to resume safe travel in the EU. We now call upon the European Parliament and the Member States to ensure its quick approval and its swift technical implementation. We also expect that it will be interoperable with other international systems to facilitate travel on a global scale”, says Barbara Weizsäcker, secretary general.
As the second most important economic engine of Madrid, Ifema is renowned for its capacity to boost employment and wealth. It is getting ready to start working at full capacity after a year of forced inactivity apart from some virtual events, and some hybrid meetings, such as the MBFWMadrid fashion show.
Bespoke education and insights designed for different audiences within the business events community is set to be launched by the IMEX Group. Specialist programmes for corporate, association and agency buyers launch in April while general sessions, which are open to all, start this month (March).
Global Exhibitions Day (GED) recognises the important role that trade exhibitions play in driving economies throughout the world. The Covid-19 pandemic has had significantly detrimental, and potentially lasting, effects on the global economy, across nearly all business sectors and regions. Exhibitions have traditionally played a role in bolstering and growing economic sectors, but this year they will play a new role – rebuilding and recovering communities.
Hong Kong Convention and Exhibition Centre (Management) Limited (HML) has launched Harbour Studio, a brand-new facility at the Hong Kong Convention and Exhibition Centre (HKCEC) for online and virtual events.
As an international association, IFES (International Federation of Exhibition and Event Services) gets insights into many trade fairs markets worldwide. For this global outlook, Justin Hawes, president of IFES & MD of Scan Display (South Africa) talked to IFES members from 5 continents.
The organic food and natural and organic personal care products community came together for their annual sector gathering on 17-19 February 2021.
UFI, the global association of the exhibition industry, is pleased to announce an agreement which will see Eventmaker become a dedicated software partner of the association.
During these challenging times, education is a crucial element in getting ready for the “New Now” and the restart of events in 2021. On January 28th, IELA launched a new agenda of online events to support its membership. It kicked off with the 2021 Online IELA Winter Seminar from January 28th to February 2nd, organised by the IELA Education & Training Programme Working Group (E&T WG).
Thailand Convention and Exhibition Bureau (TCEB) brings forth the inaugural Thailand MICE Virtual Expo on February 24 to 25, 2021, matching 30 local exhibitors with international MICE industry players.
Malaysia’s status as Asia’s preferred destination for business events has been recognised at the 13th China MICE Industry Golden Chair Awards as the country has been awarded as No. 4th Most Expected MICE Destination for the year 2020. Malaysia Convention & Exhibition Bureau (MyCEB) is truly honoured to be conferred the award presented by MICE Industry Golden Chair Awards for the 5th consecutive year.
UFI, the global association of the exhibition industry, has appointed Marie-Laure Bellon as its next chief operating officer. Currently the CEO and general manager at French exhibition organiser Eurovet, she will join UFI on 1 March, and work out of the organisation’s headquarters in Paris.
UFI, the global association of the exhibition industry, has released the latest edition of its flagship Global Barometer research, which takes the pulse of the industry. Results highlight the severe impact of the Covid-19 pandemic on the exhibition industry worldwide, in 2020. There are also positive signs regarding a quick recovery in 2021.
European Exhibition Industry Alliance (EEIA) welcomes yesterday’s European Council decisions related to rapid antigen tests and vaccinations.
Exhibition organisers and venue operators state that service providers have a relatively high impact on overall event success. This is a core finding from the first edition of the new Industry Partners Benchmark Survey, released by UFI, the global association of the exhibition industry.
Intensive B2B networking and many-faceted market insights: Bau Online’s offering proved to be an important anchor point for the construction industry in turbulent times. 247 exhibitors offered digital live presentations and one-on-one conversations.
Reed Exhibitions has today announced its commitment to donate $1M over the next five years to selected charity partners around the world who are working to improve inclusivity and diversity in their local communities by supporting social change, fighting injustice and fostering development.
As global sourcing becomes increasingly digitalised in the wake of the pandemic, the Hong Kong Trade Development Council (HKTDC) is debuting the HKTDC International Sourcing Show, a trade exhibition held in both online and physical formats, to help businesses adjust to the new sourcing model. The online section of the show begins tomorrow (17 March).
The event will enable buyers and suppliers to engage through a dedicated online exhibition platform that also features business matching and video conferencing tools. Once the pandemic situation eases, businesses can join the physical show at the Hong Kong Convention and Exhibition Centre (HKCEC) from 26 to 29 July to explore further opportunities. In response to the pandemic's impact on trade exhibitions globally, the HKTDC is debuting the HKTDC International Sourcing Show that will be held in both online and physical formats. The online section of the show begins tomorrow (17 March). At an online media briefing held today to introduce the event, HKTDC Deputy executive director Benjamin Chau gave an overview of the show's highlights.
Hybrid sourcing model to become standard under new normal
Over the past year, numerous physical exhibitions around the world have been cancelled or rescheduled due to the pandemic. The Global Association of the Exhibition Industry (UFI) estimates that the industry contracted by 68% globally in 2020 compared to the previous year, affecting deals worth around US$370 billion. Despite this challenging environment, many Hong Kong businesses reacted quickly, beginning to promote their products through online platforms to gain new customers and orders. The HKTDC reacted to the situation with a flexible and innovative approach, strengthening its online services and migrating physical fairs online. It also launched an upgraded hktdc.com Sourcing platform that has won the support of suppliers and buyers alike.
Benjamin Chau said: "Although the global pandemic situation remains volatile, the release of Covid-19 vaccines and the commencement of mass vaccination programmes make us optimistic that trade activities can begin to return to normal. However, we believe that international trade exhibitions will continue to be held online through the first half of 2021. Even when the pandemic eases, we expect a hybrid model of online and offline sourcing to become a dominant trend."
He added: "To help Hong Kong businesses adapt to an increasingly digitalised sourcing model, the HKTDC has set up quality online platforms and support services and has leveraged e-commerce capabilities and new technologies to provide a seamless online-to-offline (O2O) experience for suppliers and buyers. The online-and-offline model of the International Sourcing Show will create synergy between the two exhibition formats. We will also mobilise the HKTDC's network of 50 offices worldwide to help exhibitors and buyers make the best possible preparations."
Four themed categories highlight quality lifestyle products and solutions
The International Sourcing Show is the first online-and-offline exhibition organised by the HKTDC. With the theme "Your Source of Inspiration", the show integrates the seven HKTDC trade fairs* that were originally scheduled to run in spring 2021. From tomorrow (17 March) to 29 July, the show will highlight a broad range of quality lifestyle products and solutions under four main categories:
- Smart Home: Featuring an extensive selection
of houseware, home textiles and furnishings, including household and furniture
- Smart Play: Showcasing a range of baby products and toys and games, spanning baby care, nursery products and interactive and educational games.
- Smart Style: Highlighting an eclectic mix of fashion products, gifts and premiums as well as printing and packaging solutions.
- Smart Tech: Displaying a wide variety of tech products, including electronics, lighting and medical and healthcare products employing the latest technologies.
Businesses offered new product video production service
More than 1,400 companies from 20 countries and regions will exhibit at the show. Among them are 19 group pavilions, including the Department of Commerce of Jiangsu, Department of Commerce of Zhejiang Province, the Japan External Trade Organization (Jetro), Korea Trade-Investment Promotion Agency (Kotra) and the Taiwan Toy & Children's Article Manufacturers Association. In addition to exhibiting in the usual formats, some exhibitors have opted to use 3D virtual booths to promote their brands and products in more eye-catching ways. The HKTDC has also launched a product video production service to enable resource-strapped SMEs to design and produce videos to promote their products and help them catch the attention of buyers.
Webinars to help enhance marketing skills
The HKTDC has invited more than 60 industry luminaries to share their insights in 17 webinars. A number of highlighted webinars will be held during the first three days of the online show (17 to 19 March), including "International Sourcing Outlook", "Survive and Thrive: Leveraging End-to-end E-commerce Solutions" and "Utilising Licensing to Expand Your Business". This arrangement will allow buyers and exhibitors more time to focus on business matching on subsequent days of the online show (that is, from 22 to 31 March).
Highlighted speakers include Devin Dai, director of Category Management at Alibaba.com, Shinya Hisanaga, Director of Buying and Logistics at AEON Stores (Hong Kong), Flavien Serra, founder of DTL Sourcing, Fione Tan, co-founder of 28Mall.com, and Benson Ng, Hong Kong business consulting leader at EY. To help SMEs gear up for the new O2O hybrid sourcing model, the HKTDC is also launching the "Let's Go Phygital: Power Up for the New Normal" seminar series with the support of AsiaWorld-Expo and the Hong Kong Convention and Exhibition Centre. The first round of seminars will be held in March during the International Sourcing Show and will include sessions such as "International Sourcing Outlook" and "Survive and Thrive: Leveraging End-to-end E-commerce Solutions".
Furthermore, the show will continue to feature Click2Match, an AI-powered online business matching platform. Buyers and suppliers can use the tool to enjoy functions such as a meeting planner, video meetings, live chat and e-business card exchange, helping them to overcome barriers under the pandemic and build business connections around the world.
* The seven fairs are: the HKTDC Hong Kong Toys
& Games Fair, HKTDC Hong Kong Baby Products Fair, HKTDC Hong Kong Houseware
Fair, HKTDC Hong Kong International Home Textiles & Furnishing Fair, HKTDC
Hong Kong Fashion Week, HKTDC Hong Kong Gifts & Premium Fair, and the Hong
Kong International Printing & Packaging Fair. The latter event is
co-organised by the HKTDC and CIEC Exhibition Co (HK) Ltd.
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