TFI-Focus

Germany: Laptops and lederhosen

When Munich celebrates its Oktoberfest, it’s also time for the start-up festival “Bits & Pretzels”. A blend of future-forward, regional and traditional, the event has grown constantly over the years.
Greeting by Hubert Aiwanger, Bavarian Minister of Economic Affairs, Regional Development and Energy

The importance of trade fairs for our entire economy became clear to us during the pandemic, when turnstiles stopped and the exhibition halls remained empty for months.
Conventions: Combining conferences and exhibitions

Messe Frankfurt is increasing the flexible options it offers to event organisers, exhibitors and visitors. The new Hall 5 will be going into operation in February 2023.

Germany 2019: A good fit for the industry

German trade fair companies will again be working intensively on their digital offerings in the coming year. Examples from Cologne and Essen illustrate this.
UFI in St. Petersburg: Breaking down barriers

The UFI Global Congress will be coming to Saint Petersburg from 31 October to 3 November. The motto of the 85th edition is “The Dynamics of Transition - Our Industry’s Complex Future”.
TFI turns 20: Our second decade

While the decade from 1998 to 2008 was one of new beginnings in the global trade fair industry, the years that followed brought setbacks. The environment became more challenging between 2008 and 2018.
Germany: Digitisation: customer benefits + efficiency

Fair companies currently equate digital transformation, above all, with investing in their competitiveness. On the other hand, in-house processes are also improved.
IBTM WORLD 2017: The next 30 years

The 30th anniversary edition of the international MICE event will take place from 28 to 30 November. There will be a series of new initiatives and elements in Barcelona, also for hosted buyers.
UFI in Johannesburg: Time for Africa

From 1 to 4 November UFI will stage its 84th Global Congress in Johannesburg. The Global Association of the Exhibition Industry and local host Expo Centre are expecting around 400 delegates.

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TFI-Know-how

What to do when things go wrong at virtual or in-person events?

In the event world, it’s simply part of life if things don’t work out as planned.

How can networking be made to work at online events?

Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
How can exhibitors stand out at trade fairs?

New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
How can industry decision-makers be reached online?

Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.