When Munich celebrates its Oktoberfest, it’s also time for the start-up festival “Bits & Pretzels”. A blend of future-forward, regional and traditional, the event has grown constantly over the years.
The importance of trade fairs for our entire economy became clear to us during the pandemic, when turnstiles stopped and the exhibition halls remained empty for months.
Messe Frankfurt is increasing the flexible options it offers to event organisers, exhibitors and visitors. The new Hall 5 will be going into operation in February 2023.
Together with Ungerboeck Software, the Dutch trade fair company RAI Amsterdam has set up an online service platform for its exhibitors.
The more of an experience you make out of a trade fair, the more unique it becomes. Just one of the reasons why spectacular tie-in events now take place outside of exhibition centres.
The MICE industry is converging on Barcelona again from 29 November to 1 December. Over 9,000 visitors can look forward to a comprehensive programme of events as well as all the destinations’ stands.
Up or down? How will the fair industry develop in the first half of 2017? What measures will be taken against the threat of terrorism? The UFI Global Barometer provides answers.
In 1965 six German trade fair companies agreed to create uniform standards for auditing trade fair statistics. One year later FKM started operating.
The world is coming together again in Frankfurt – from 19 to 21 April for IMEX. The trade fair sees itself as a pace-setter for the further development of the meetings industry.
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In the event world, it’s simply part of life if things don’t work out as planned.
Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.